reed labs.
What we’re building, testing, and calling BS on — in the open. No hype.
Is AI quoting your business?
Over half of Google searches now end without a click. What AI looks for, and what we changed on our own site first.
Read the test →You’re prompting AI the hard way
One line to AI gets you a form letter. We gave it the same job twice and pasted both answers. Five things to tell it, in plain words.
Read the test →The phishing email that knows your name
AI now writes the scam email in your tone and clones the login page behind it. Why a once-a-year test is not enough.
Read the breakdown →R2.4 billion gone. The bank was never hacked.
Not one rand came from breaking into a bank. How the fake “fraud department” call works, and the one rule that stops it.
Read the breakdown →The worst hack of 2026, broken down
You did nothing wrong and still got hacked. What happened, in plain English, and three things a normal business can do.
Read the breakdown →We’re done with the AI hype too
Not doomsday, not magic. What AI actually does for a small business, what it can’t, and a one-minute film.
Read the reality check →You changed the password. Your camera’s still exposed.
On a cheap cloud camera the weak spot isn’t the password — it’s the cloud. Three holes it won’t close, and the fix.
Read the experiment →The “$50 → $50,000” Polymarket hype, tested
Everyone’s selling an AI bot that 100×’s your money overnight. We put $50 on the line to find out. Here’s the real number.
Read the experiment →Can AI actually teach kids better?
We’re building AI learning games for kids — and testing whether it genuinely helps them learn faster, or if it’s just a gimmick.
Coming soon →Starting soon: a short email with the scam doing the rounds in South Africa that month, and how to spot it. No sales pitch.
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